About

With over a decade of experience in sales, marketing, and public relations within the hospitality industry, I bring a unique combination of creative vision, strategic thinking, and hands-on expertise to drive brand awareness and achieve sustainable growth.

Having worked across all aspects of hospitality, including front of house, events, sales, marketing, and public relations, I offer a 360-degree understanding of the industry enabling me to identify and address challenges at every level.

My approach is flexible, efficient, and results-driven, focused on achieving your brand’s goals. I specialise in reviewing, developing and implementing strategies that enhance brand visibility, position businesses as industry leaders, and deliver long-term success.

Based in the UK & EU. Working with brands across hospitality, lifestyle, and beyond. Available for retained consultancy, project-based work, and interim roles.

Services

Marketing Strategy & Execution

  • Marketing audit (review of current channels, campaigns, messaging and performance gaps)

  • Brand audit (review of brand positioning, tone of voice, visual identity and how you benchmark against competitors)

  • Marketing strategy and implementation plan (clear, prioritised roadmap of channels, audiences and goals)

  • Brand identity and positioning (define how you look, sound and stand out from competitors)

  • Campaign planning and execution (end-to-end campaign build, from concept and copy, to launch and reporting)

  • Email marketing (strategy, sequences, templates and list management)

  • Copywriting (website, sales, campaign and social copy, press release)

  • Performance tracking and analytics (set up dashboards and KPIs so you know what's working and what needs to be adjusted)

Digital Marketing & Online Presence

  • Online presence audit (review of your website, SEO health, social profiles and discoverability)

  • Digital strategy development (channel-by-channel plan to grow your visibility and reach online)

  • Paid ad campaigns (set up, management and optimisation of Google, Meta and LinkedIn ads)

  • SEO optimisation (keyword research, on-page fixes and content strategy to rank higher)

  • Social media management (content planning, scheduling and community engagement)

  • Reporting & ROI tracking (bi-weekly, monthly reports linking digital activity to business outcomes)

Sales Strategy & Growth

  • Sales & marketing audit (identify where leads are lost and where revenue opportunities are missed)

  • Sales strategy & structured approach (build a repeatable sales process your team can follow and scale)

  • Lead audience strategy (define target audiences, outreach tactics and pipeline development)

  • Budget management (review budget models and strategies to maximise revenue)

  • CRM optimisation (set up or improve your CRM so no lead or client falls through the cracks)

  • Market & competitor research (understand the landscape so you can position and sell more effectively)

Communication & Business Development

  • B2B and B2C communication strategy (tailor your messaging and tone for different audiences and channels)

  • Marketing funnel design (map the customer journey and build workflows, templates and automations)

  • Partnerships and collaborations (identify and develop strategic partnerships that align with your brand ethos and grow reach)

  • Brand storytelling and content strategy (develop media and content plan that builds authority and trust)

  • Proposals and pitch development (create compelling pitches and proposals to win new business)

  • Team training & coaching (upskill sales, marketing, reservations and events teams for better performance)

  • Seasonality, Maidenhead, UK

  • Riding House Cafés, London, UK

  • Jason Atherton, The Social Company, UK

  • Frenchie, Greg Marchand, London, UK